THE MODEL OF DEVELOPMENT OF AGRO-TOURISM BASED ON SOCIAL CAPITAL AT SUBAK JATILUWIH

Abstract

Subak Jatiluwih is one of the subaks located in Jatiluwih Village, Penebel District, Tabanan Regency. Subak Jatiluwih is a traditional farming system that has the potential for agro-tourism, with neat terraced rice fields that attract tourists to see its beauty. Through the development of Subak Jatiluwih agro-tourism that emphasizes the local culture in utilizing land, farmers' income can increase along with efforts to conserve land resources, and maintain local culture and technology. By reviewing from the context of social capital in developing agro-tourism, planning of it has not been carried out intentionally either by local farmers or by the government and other stakeholders. Social capital by inhabitant in agricultural activities displayed is a natural thing in accordance with the culture and characteristics of the community characterized by rural communities. The purpose of this study was to find a model of social capital-based agro-tourism development at Subak Jatiluwih.The population in this study was 537 people, and the respondents were 199 people, selected using the proportional random sampling method. The analytical method used was descriptive analysis. The results showed that the development ofagro-tourism based on social capital scored 80.13% and it was considered good. These results could be considered as a basis for the model of agro-tourism development based on social capital at Subak Jatiluwih. It was expected that theagro-tourism development model based on social capital needed to be well implemented to maintain the existence of agro-tourism development at Subak Jatiluwih.