MENTORING IN CREATING SOCIAL MEDIA CONTENT ON INSTAGRAM FOR WASTE BANK RESIK SEJAHTERA TO INCREASE BRAND AWARENESS

Abstract

The presence of the waste bank community in Indonesia is one of the efforts to prevent climate change. Bank Sampah Resik Sejahtera is one of the waste bank communities that has a significant role in processing household waste, in this case, has attempted to expand the availability of information about waste banks through the Instagram social media facility, but it has not been maximized. To be able to reach an increasing audience, assistance efforts are made in the creation of each content that is more specific to the intended target audience. As a result, the assistance goes well and smoothly by members of the waste bank  and followers from the social media account Instagram Bank Sampah Resik Sejahtera also increases and has an impact on brand awareness from the Bank Sampah Resik Sejahtera itself. From here it is hoped that it will be able to bring then Bank Sampah Resik Sejahtera to synergize with other organizations that have the same goal, especially in reducing the impact of climate change in the world.